Re: Paddy power (1347 Views)
Posted by:
TempletonPeck (IP Logged)
Date: October 20, 2016 10:39AM
Yeah I'm pretty convinced they do this for publicity... They paid about $1mmUSD in bets which to a bookie that big, really ain't that much of a hit.
They also paid out early on the 2012 election, and here we all are talking about it.
It has gone wrong for them at least 1-2. It's incredibly good advertising, along the lines of a poker room or a race track that guarantees a minimum prize pool and ends up funding an overlay.