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Enhancing the Spa guest experience (1070 Views)
Posted by: FrankD. (IP Logged)
Date: June 24, 2015 08:51AM

WOW,

I've intentionally waited a couple of days to truly digest this latest round of enhancement before commenting.

In keeping with the spirit of a long range marketing plan to broaden racings fan base before the current crop of "us" end up in walkers or in a jar on the mantle, NYRA in all their infinite wisdom has discontinued the 30 plus year tradition of hosting an open house.

Brilliant:
Does anyone have a clue as to how many of those giveaway spinners and 6:00 AM waiting in line for a picnic table folks were first introduced to the Spa and racing at an open house? I would venture to say quite a few, it certainly would make an interesting marketing survey. Too bad our head enhancers are more concerned with revenue from hotel taxes.

I'll admit to never attending the freebie introduction day held the Sunday before opening day. As much as I love the Spa and its traditions I'm gambler interested in the bottom line and all the chaos that entails.

I'm old enough to remember my parents and other adults discussing in the late 60's and early 70's if Saratoga would remain viable? Yes before OTB's weekends at Aqueduct and Belmont drew in excess of 40,000 fans routinely while a Travers Day at the Spa was lucky to have 20,000 folks on hand. My first venture to the Spa for the 1973 Whitney to see the great Secretariat the first triple crown winner in 25 years saw a record crowd of 30,119 on track that day.

The evaluation of the Spa started with the 1978 Travers and the spectacular rivalry between Affirmed and Alydar which drew an unheard of crowd of 50,000 plus.
They were parking cars at the harness track and the old Spa was jammed packed. Through the 80's the atmosphere changed, I'm sure the marketing and introduction to the product was "enhanced" by the open house. You never saw baby carriages, little kids, families with coolers and groups in mass in the back yard before.
In the late 70's early 80's there was a gang of us early 20 somethings who hung at the top of the stretch; we brought our coolers, sandwiches etc... Other than Travers day I never recall anyone going early to reserve a table, we put 2 or 3 picnic tables together when we got there, weekdays we nearly had the area to ourselves.

The tidal wave of popularity grew and grew until what has become a party in the park for the non gambling fans who have built the attendance figures that clueless and company now have to cook the books to maintain as they ring the lemon dry to extract every drop of short sighted revenue that they can.

The discontinuing of the open house because it cost money is a tremendous mistake in the long term. The taking down of trees and other guest enhancements to the Old Spa; No comment because it certainly would not ENHANCE my normally shy persona on the T-graph board!!!

Frank D.



Subject Written By Posted
Enhancing the Spa guest experience (1070 Views) FrankD. 06/24/2015 08:51AM
Re: Enhancing the Spa guest experience (682 Views) Niall 06/24/2015 11:38AM
Re: Enhancing the Spa guest experience (664 Views) richiebee 06/25/2015 07:13AM
Re: Enhancing the Spa guest experience (689 Views) moosepalm 06/25/2015 09:11AM
Re: Enhancing the Spa guest experience (533 Views) gowand 06/25/2015 09:59AM
Re: Enhancing the Spa guest experience (591 Views) PapaChach 06/25/2015 10:14AM
Re: Enhancing the Spa guest experience (618 Views) miff 06/25/2015 10:40AM
Re: Enhancing the Spa guest experience (503 Views) Topcat 06/25/2015 02:30PM
Re: Enhancing the Spa guest experience (664 Views) miff 07/09/2015 11:00AM
Re: Enhancing the Spa guest experience (554 Views) FrankD. 07/09/2015 11:42AM
Re: Enhancing the Spa guest experience (564 Views) miff 07/09/2015 11:52AM
Re: Enhancing the Spa guest experience (588 Views) richiebee 07/09/2015 01:06PM
Re: Enhancing the Spa guest experience (557 Views) FrankD. 07/09/2015 03:01PM
Re: Enhancing the Spa guest experience (606 Views) miff 06/26/2015 06:17PM
Re: Enhancing the Spa guest experience (626 Views) P-Dub 06/26/2015 07:03PM
Re: Enhancing the Spa guest experience (647 Views) miff 06/27/2015 10:02AM
Re: Enhancing the Spa guest experience (592 Views) jerry 06/28/2015 11:23PM
Re: Enhancing the Spa guest experience (632 Views) miff 06/29/2015 05:26PM
Re: Enhancing the Spa guest experience (576 Views) miff 07/12/2015 08:53AM
Re: Enhancing the Spa guest experience (581 Views) moosepalm 07/12/2015 09:42AM
Re: Enhancing the Spa guest experience (572 Views) FrankD. 07/12/2015 10:05AM
Re: Enhancing the Spa guest experience (637 Views) Topcat 07/12/2015 11:05AM
Re: Enhancing the Spa guest experience (603 Views) Topcat 06/27/2015 07:53AM


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