I'm in the process of gathering great stories and articles about horse racing that can be used to attract some much needed new customers to this great game, specially amongst the youngsters, and I couldn't know of a better place than this to hear around.

What are the best pieces on the topic you have read? (books excluded)

Here are my best selections thus far (some of them first reached my attention on this phorum):

http://www.espn.com/espn/feature/story/_/id/12280555/how-billy-walters-became-sports-most-successful-controversial-bettor

http://cs.bloodhorse.com/blogs/horse-racing-steve-haskin/archive/2016/05/01/canonero.aspx + http://cs.bloodhorse.com/blogs/horse-racing-steve-haskin/archive/2016/05/11/viva-canonero-part-two.aspx

http://www.nytimes.com/2001/06/03/magazine/the-wizard-of-odds.html?_r=0 (recently reposted here in another thread)

http://www.rochester.edu/newscenter/monkeys-also-believe-in-winning-streaks-study-shows/ (a bit of a stretch maybe but just to prime you guys into thinking broadly about the subject)

Also found this classic documentary from youtube really valuable: https://www.youtube.com/watch?v=feAj2aspkIE

and of course the tv-series Horseplayers is a must-see for everyone interested in the game.