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"Marketing Strategy" (742 Views)
Posted by: TGJB (IP Logged)
Date: January 23, 2005 01:42PM

Marc, you have outdone yourself this time with your implication on the Ragozin board that contest winner Michelson does not really use our data, and was not really using it for the contest.

For the record-- he bought around 20 or so sets on-line last year, which fits with his comments in your publication that he is "an occasional weekend player". He DEFINITELY had TG for the contest-- he downloaded for the first day, took hardcopy for the second.

As you know, we offered our customers free sheets in exchange for their talking us up if they did well-- THE ONLY THING ANY CONTEST COMPETITOR HAS EVER GOTTEN FROM US IS FREE TG DATA. Even a genius like you should be able to figure out that if they don't use the damn data the deal doesn't do them much good. All six of the TG customers who finished in the top 20 took us up on the deal and used TG for the contest. Overall, there were 28 contestants who had on-line accounts. Of those, two said they no longer use our data, and another just uses the RBR (he finished top 5, by the way, and I didn't count him in the 6). Another 3 do use the data, but turned down the deal for whatever reason (including Kent Meyer, last year's winner), a fourth said he turned it down because he switched to Ragozin, then took $60 worth of our data on-line for the first contest day. Go figure.

Anyway, if you were at the banquet, and I'm sure you were, you saw Michelson thank us from the podium, along with BRIS and DRF. So you have crossed the line, Marc-- again. And this time, as an advertiser in your paper and just as someone who doesn't like having crap thrown at him-- in this case by someone who uses DRF for credibility in his post-- I'm going to have a word with your employer.

A quick word on BRIS-- don't know if it's true, but my understanding is that to play in one of their on-line contests you had to open an account, even if you didn't use their data. If so, that explains how they were able to list so many contest players as account holders-- guys who play contests coincide neatly with guys who play contests. No idea whether Michelson or others use their data or not. Not the same here-- the only reason anyone ever opens an account is because they want our data.

Leaving for the day now, I'll have much more on the contest later. There are some really interesting ways to cut the numbers up so they tell quite a bit.



TGJB



Subject Written By Posted
"Marketing Strategy" (742 Views) TGJB 01/23/2005 01:42PM
Re: "Marketing Strategy" (450 Views) Frank 01/23/2005 11:47PM
Re: "Marketing Strategy" (411 Views) Chuckles_the_Clown2 01/24/2005 12:28AM
Re: "Marketing Strategy" (434 Views) beyerguy 01/24/2005 04:32AM
Re: "Marketing Strategy" (469 Views) mandown 01/24/2005 11:47AM
Excuse me Raggie Eric (391 Views) Silver Charm 01/24/2005 01:27PM
Re: "Marketing Strategy" (386 Views) Frank 01/24/2005 08:55AM
Re: "Marketing Strategy" (403 Views) Chuckles_the_Clown2 01/24/2005 06:54PM
The Straight Dope. (388 Views) Mall 01/24/2005 10:32AM
Re: The Straight Dope. (394 Views) 01/24/2005 02:05PM
Re: The Straight Dope. (411 Views) TGJB 01/24/2005 02:27PM
Re: The Straight Dope. (370 Views) TGJB 01/24/2005 03:17PM
No fear, but.... (455 Views) Mall 01/24/2005 03:51PM
Re: "Marketing Strategy" (400 Views) Frank 01/24/2005 01:01PM
Re: "Marketing Strategy" (409 Views) mandown 01/24/2005 01:33PM
Re: "Marketing Strategy" (423 Views) Frank 01/24/2005 02:02PM


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