Re: Doom and Gloom (506 Views)
Posted by:
richiebee (IP Logged)
Date: October 25, 2006 12:16PM
NCT and Marcus:
Thank you for your kind words.
And you both have a very good point--that Racing has done a poor job of promoting
Breeders Cup Day in a manner designed to bring new fans into Racing. I have
always thought that 2 obvious ways to accomplish this would be to make a dirt
cheap (50 cent) Pick 6 wager or tie a National Lottery into BC day where the
winning Lottery number was determined by the order of finish of the BC races. I
think this was done for years in New Hampshire.
The only racing event which has leached into mainstream American culture is the
Kentucky Derby, which has the advantage of a 130+ year tradition and being held
in the same location year after year. The Derby has become a truly American event
where people are encouraged to drink too much and women are encouraged to wear
too little-- not that there is anything wrong with that.
Also sad is the inability of Racing to get mainstream sponsors for BC Day. I'm
sure we will all see the same sponsors we have seen year after year-- Alberto
Culver, Dodge, John Deere, Bessemer Trust and Emirates Air-- all of whom have a
longstanding affiliation with Racing and all of which sponsor individual BC
races. The inability of Racing to lure mainstream sponsors is probably one
reason why no one at NBC is mourning the loss of the BC broadcast rights.
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