This from a recent post on the sheets board:

"The number was changed because Rags practices due diligence"

Having performed a little "due diligence" in my day, this is something you do before you buy a company. Apparently Friedman is now offering the customers the opportunity to look at his numbers "before they buy" and then decide to whether it is something they truly want to use on a particular day.

Sounds like an about face from his previous remarks to an unsatisfied customer of "if you don't like my ever changing numbers, then take a hike" or something to that affect.