Must be because getting an extra $50 or $60 for every seasonal seat purchased by an owner will somehow help with the whole "guest experience" thing. Someone should organize a "Chris Kay Boycott Day" and have everyone avoid the track on a Wednesday or Thursday. The place could be empty and they would still show 15,000 in attendance due to all the passes. You think it can't get any stupider and then he outstupids even himself.