I might be getting old, I’m 48. I don’t use Tik Tok, neither do my nieces,nephews and my own son. While she may have 6 million views about her day at the races that apparently she was paid to attend, how many racing fans and bettors will be had from this promotion called “Alix”.

I read the article on woman’s daily, and it seems like the party was nice, but barely mentions anything about the racing except for her losing money until she hit the last race.

And this is all measurable, how many new fans were created by this promotion.
How many new accounts at Adw’s were created. How many are watching and betting the races this week. How many are not tuning in till next years Pegasus.

Sounds like it was a great party with some racing before hand. I understand since the renovation at GP limits the on track crowd, the attendance was only 12k .

Not sure the ROI on this event , is going to be positive.

Lifelong racing fan and love the sport, but the only parts of the broadcast I watched was the races, while flipping back and forth on the tele. Could care less about Iavarone’s fashion , what ever happened to the shirt and tie?, the racing is the product, not what people are wearing.

Is the Kentucky Derby about 20 three year olds racing for immortality, or is it about the hats.

Hate to sound old and grumpy, but I would bet 90 percent of racing fans would agree. Paying someone who is not a racing fan to be a racing fan for a day, and tell all her “follower’s” what a great day she had, because they are paying her to have a great day, is not a strategy that is going to bring more fans to the game.

If she went to the track every week , organically, maybe. I don’t see it happening.

Again with only 12k people in attendance, which I believe was sold out, what is there goal? To get 14k there next year and put tents in the infield and parking lot.

The whole event is overpriced and marketed to a small slice of the population, mostly people that are extremely wealthy, and could care less about the racing.