That’s one of the best ideas I have ever heard. Racing on Nickelodeon for kids.
Think about it. All kids are in awe of the presence of a horse. And how many horseplayers and fans were brought up going to races as kids, with grandparents,parents, teachers or just friends.

Who has not placed a wager on horses at an early age? I have. Cashing one was always the problem if you went to the wrong teller. Have placed wagers for my family’s youth.

It is harder making new fans at 25-30 years of age, than making new fans at a young age.

For example, if I was not exposed to football and basketball in pre-school, would Walter Payton and the 85 Bears be the greatest football team ever, or Jordan and the Bulls? It had every kid and every adults attention in the entire city.
It was close to indoctrination as you could get. Why is it I still root for the Bears, even though I despise the owners, because of the history and respect you learn as a child for the team.

And trying to recall another race fan that has not loved it since there youth, I can’t think of many I know personally.

It’s the racing , the beautiful and graceful animals, the good horse can come from anywhere and often do, that anyone can be involved, that some of the best and kindest people grace this sport, that it is by far the best sport and best form of gaming around, the history of the sport, the history of the horse, the bond between man and beast, that is what needs to be told and sold.

And by the way, I know it is Cicero Illinois, but on Hawthorne and Sportsman’s biggest race days and nights, both breeds, everyone dressed nice, but fashion wasn’t a priority except for Racetrack Rosie.

Sell the story and the sport. To kids.